Advances in technology

Advances in technology, computers, and telecommunications support
development of internet technology. With the Internet business is no longer experiencing
difficulty in obtaining any information, to support its business activities,
even now tend to obtain various kinds of information, so that
information must be filtered to obtain accurate and relevant information. This
The changing information age into the Internet century.
Use of the Internet in the business transformed from a function as a tool for
exchange information electronically into a tool for the application of business strategy,
such as: marketing, sales, and customer service. Marketing on the Internet
cederung through various obstacles, the limits of the nation, and without rules
standard. While conventional marketing, goods flow in the major parties,
through seaports, disposable containers, the distributor, guarantor agencies, importers, and
bank institutions. Conventional marketing more involved than
marketing via the Internet. Marketing on the Internet together with direct marketing,
in which consumers deal directly with the seller, even though the seller
are abroad.
"Internet users around the world range from 200 million, 67 million of whom are
in the United States, the Internet in Indonesia doubled every 100 days "(Rhenald,
2000). From these references use the Internet to applications in business strategy
Indonesian large enough chances, but many people do not realize, because players
business in Indonesia are still many among the old. According Rhenald "Internet Market
market is young, not old. "Alleged Rhenald based observations
Just "Internet users in Indonesia about 70% in their 20s, about 25% aged 30-42 -
an, remaining above that age. While the key players of business aged 45 to
above. They are the generation of late come into contact with the Internet, even
with their komputerpun late "(Rhenald: 1999:23). To strengthen
Rhenald observations can be seen in Figure 1, 91% of internet users educated
SLA to the top with the highest percentage of users of SLA, namely: 46%.
The access internet place in Indonesia, mostly from work (52%),
cafe (26%), school / college (19%), and other percentages can be seen in Figure
2. Internet in Indonesia is more widely used for e-mail facilities, that is counted:
42%, the percentage in other Internet activity can be seen in Figure 3. Use
Internet in Indonesia is used for business purposes at: 43%, whereas
personal use as much: 32% (Nielsen, 1999). Use of Internet in Indonesia
for business by 43%, indicating some firms have
applying the Internet to do business, known as E-Business or ECommerce